![]() Yet most of them are to be defined based on mere logic and common sense. Chances are that this table will turn out to feature some of your indirect competitors as well. Then combine all the websites you have collected into one table and inspect each of them in detail to see if you are competing within the same price segment and audience. ![]() Then run their websites through various competitor research tools to get a set of similar businesses.įor example, Similarweb offers you a nice set of insights for a website, including traffic stats and the list of competitors and similar websites. The best way to actually start your competitive research is to just remember a couple of your primary and secondary competitors. Still, they have the same problem (transportation), which for now they choose to solve with a different means. Say, instead of buying a car, some people move around the city using public transport, carsharing, Uber, and other taxi services, or even rent a bike. These are the businesses with absolutely different products, which, at the same time, solve the same user’s problem as you do. Things get more complicated with indirect competitors. ![]() For example, Mercedes-Benz S-Class is a high-end segment product, competing for different buyers than those of on-budget sedans. Your secondary competitors sell similar products but target a different price segment or an absolutely different audience.Say, Volkswagen Passat is a direct competitor to other sedans of more or less the same price segment ( Toyota Camry, Honda Accord, etc.). Your direct/primary/immediate competitors are the businesses that sell the same products to the same audience.
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